The Front page of a British newspaper, The Telegraph, leads with this headline, "Middle Class Children Suffering Rickets."  It continues by stating that rickets is a 17th Century disease that is now caused by covering children in sunscreen and limiting time outside in the sunshine.
Dr. Nicholas Clarke, who is alarmed about the dramatic increase in the disease in just 24 months, states, “We are facing the daunting prospect of an area like Southampton, where it is high income, middle class and leafy in its surroundings, seeing increasing numbers of children with rickets, which would have been inconceivable only a year or so ago.”
Every physician in the world knows that rickets is a vitamin D-deficiency disease caused by a lack of sunlight, which is the most natural source of vitamin D. The fear of developing melanoma has driven us to slather ourselves with sunscreens that block up to 99% of vitamin D production. It has also caused us to otherwise avoid the sun like the plague, which ironically, brings on a plague of rickets, other bone diseases, cancer and heart disease, as well as myriad other maladies I discuss in my book.
The advice by the Powers of Darkness to avoid sunlight is one of the biggest frauds ever perpetrated on the public, whether in England or America. We know from an impressive analysis by Dr. Robyn Lucas and colleagues that if those who would have us avoid the sunlight were totally successful, the outcome would be disastrous: for every case of death and disability caused by sunlight avoidance, there would be 2,000 cases of death and disability (caused by bone diseases alone) caused by sunlight avoidance! Of course, one of those diseases is rickets. Rickets, originally thought to be a disease of poor children who didn’t get enough sunlight due to working indoors, was thought to have been eradicated 80 years ago. It is now increasing rapidly. The blame can be placed squarely on the shoulders of those who profit from frightening us out of the sunlight. Non-burning sunlight, when available, can easily prevent or reverse this disease, and vitamin D supplements or tanning lamps can help raise vitamin D levels in pregnant mothers and their offspring-to-be. It is time to return to the sunlight! Just be sure not to burn.
 Robyn M Lucas, Anthony J McMichael, Bruce K Armstrong and Wayne T Smith. Estimating the global disease burden due to ultraviolet radiation exposure. International Journal of Epidemiology ;37(3):667-8.